Invest in
Real Values.
StreetMindz AG is building the professional artist incubator: SMartWear, a digital platform and an ecosystem for breakdancers, musicians, graffiti artists and the wider street culture economy.
Artists should not survive on Plan B.
Artists are forced to fight high production costs, missing infrastructure, unstable income and limited local reach. StreetMindz replaces survival mode with a scalable system for training, selling, community, products and incubation.
Real Artist Problem
Many artists still need side jobs, lack business infrastructure and cannot reach global audiences. StreetMindz gives them tools to focus on their art while the platform handles the rest.
Three-Pillar Solution
SMartWear creates professional products, the platform connects commerce, academy and community, and the incubator turns selected artists into investable projects.
Validated Product
The StreetMindz Breaking Cap is already in the market: 20+ prototypes, 7 tested materials, 100+ professional sales and use by respected breakers.
Olympic Momentum
Breaking reached the Olympic stage in 2024. That visibility increases demand for training formats, professional equipment, events, content and credible scene infrastructure.
Market Potential
StreetMindz sits across three expanding markets: breaking, merch-on-demand and the wider creative economy, with Switzerland as a trusted base for IP, quality and investment.
Founder-Led
Founded by Zlatko Jankovski, active in breaking since 1986 and experienced in digital artist platforms. This is not theory. It comes from decades inside the culture.
Street culture has global demand, but fragmented infrastructure.
StreetMindz answers the most common blockers with a focused niche, a modular build strategy, verified scene advisors and a hybrid production model.
Competition from major brands
StreetMindz starts where global sports brands are too broad: specialist breaking gear, creator-led products and a community-native platform.
Artist skepticism
Trust comes from culture. The project is founder-led by Zlatko Jankovski and supported by advisors with real credibility in product development and breaking.
Technical and production risk
The platform grows module by module while SMartWear uses a practical hybrid model: efficient production capacity plus Swiss quality standards where they matter most.
Products first. Platform next. Incubator as upside.
The model is designed to start with tangible sales, then compound through digital modules, recurring memberships, transaction revenue and long-term incubator equity.
SMartWear product margin
The Breaking Cap is the first validated product. Future SMartWear releases can expand from niche performance gear into wholesale, schools, studios and retail partners.
Platform transactions
E-commerce, artist merch, Academy content, live streams and future campaign modules create transaction revenue and recurring artist relationships.
Incubator upside
Selected artists and projects can receive structured support in exchange for equity or revenue participation, turning StreetMindz from service provider into growth partner.
The Breaking Cap™ is already here.
The world's first professional cap designed for breakdance headspins. Over 20 prototypes, 7 materials tested and 100+ professional sales. Developed by StreetMindz and Zlatko Jankovski, with important inspiration from Angela Osterwalder's professional cap production standards.
View Breaking Cap™CHF 250,000 to move from validated product to scalable company.
The first financing phase focuses on AG formation, production, the first platform modules and go-to-market execution. The goal is a strong proof of concept before a larger Series A.
AG Formation
CHF 100,000
Set up StreetMindz AG under Swiss law in Zürich and create the legal structure for investment, IP and scaling.
SMartWear Production
CHF 100,000
Mass production of approximately 4,000–5,000 Breaking Caps and preparation of further validated product prototypes.
Platform & Marketing
CHF 50,000
Launch e-commerce and Academy beta modules, activate partners, influencers and investor-facing promotion.
Built by practitioners and advisors from the culture.
StreetMindz combines lived breaking history, digital platform experience, sales, retail know-how and advisory expertise from people rooted in the scene.
Zlatko Jankovski
Founder & CEO | StreetMindz AG
Breakdance pioneer active since 1986, media designer with 20+ years of experience in digital artist platforms. Zlatko knows artist needs from 40 years of practice. Mission: artists focus on art, StreetMindz handles the rest.
Patric Schärli
Sales & Marketing
Direct product sales and scene connection. Since 2007 Patric has been part of the Lordz Family and brings enthusiasm, dance knowledge and a positive culture mindset into StreetMindz.
Daniel Blumer
Retail Expert
Retail professional with a sports retail background from SportXX, Athleticum and Blue Tomato. Daniel brings hands-on retail, product handling and performance-focused sales experience.
Angela Osterwalder
Advisory Board, Product Development
Angela brought important inspiration and product-development perspective around the first cap from Switzerland that reached the world, including professional production quality, replaceable protection, fastening details and high standards.
BUZ Björn Meier
Advisory Board, BreaKing
Dancer, choreographer, movement educator, cultural mediator and Swiss breaking scene professional with 30+ years in dance and culture. BUZ supports young talent, teaches across diverse social contexts and remains active in battles.
Andreas Mattiazzo
Advisory Board, Music & Vinyl Culture
Also known as DJ Cavaliere Spruzzi, born 9 March 1965. MonoRecords founder since 1996, vinyl-only selector, digger and music storyteller with 40+ years of record culture and international scene credibility.
Step-by-step financing that increases company value.
The roadmap starts with a profitable SMartWear proof of concept, then expands into paid community features and finally into the full StreetMindz ecosystem.
Phase 1: Proof of Concept
CHF 250,000 seed round for 5% equity at a CHF 5M valuation. Focus: AG setup, SMartWear production, e-commerce store and Academy beta.
Phase 2: Scaling
Target Series A: CHF 1M for 10% equity at a CHF 10M valuation. Focus: Network subscriptions, TV live streams, paid features and community growth.
Phase 3: Full Ecosystem
Launch the complete structure with incubator, management tools and professional crew support. Exit strategy: acquisition or IPO potential at CHF 50M+ valuation.
Join at the beginning.
Not after the wave.
Breaking is Olympic. Street culture is mainstream. StreetMindz is the infrastructure. This is the right time to invest in the world's first platform built for this community.
z.jankovski@gmail.com · +41 76 245 65 85 · Seefeldstrasse 124, 8008 Zürich, Switzerland